The main goal of hiring a graphic designer is to create and present a professional image. Designers communicate with colour and images. They are aware of the subtleties involved in presenting your company in an appealing way. A customer can form an opinion about your company in a matter of seconds. This is why you need the right people to help create that opinion.

In Singapore, employing a graphic designer typically costs $45 per hour. The cost of hiring a graphic designer will vary depending on the project specifications, the types of designs, the project’s scale, and the overall amount of work required. The total amount you will likely spend ranges from $20 to $150.

Excellent graphic designers and few and far in between. Unless your company requires someone in-house to do lots of graphic design work on a regular basis, it only makes sense to hire a creative design company to do all the work for you.

Logo design is important because it attracts attention, leaves a lasting impression, forms the basis of your brand identity, is memorable, distinguishes you from your competitors, encourages brand loyalty, and is accepted by your target audience.

The cheapest logo design package in Singapore ranges from $100 to $600. However, some design companies also charge from a mid-range price of $1300 to a high-end price of $3000. The method used by logo designers to create their designs is often what separates the lower-end from the higher-end design service.

Effective logos communicate an organisation’s mission and essential values. Prior to designing, logo designers will conduct market and client research, generate concepts with their clients, and produce sketches while adhering to the rules of excellent logo design.

Free logo makers are cheap and easy to use, but they also lack the in-depth insight required in proper logo design to genuinely represent your brand. Often, these online DIY logos are also very generic. If you go down this path, please don’t be surprised if you were to come across another company sporting a similar logo as yours one day.

Depending on the designs, hiring a name card design by a Singapore freelance graphic designer may cost you $20 to $50.

A good name card should contain these pieces of information:

1. Logo
2. Company name
3. Tagline
4. Your name & title
5. Contact details
6. Your address – online or physical
7. Social media handles
8. A QR code leading to your website/downloadable brochure, etc.

The usual dimensions of a printed business card are 3.5 x 2 inches. However, this is not set in stone and you can have your name cards designed in various shapes and sizes.

The price range​​ for business card printing in Singapore starts from as low as $2.50 per box for 260gsm matte laminated full-colour business cards. This price may go up depending on the design, colour and other effects (embossed, frosted, etc.)

An infographic is a combination of images, data visualisations like pie charts and bar graphs, and little text that provides a clear overview of a subject.

Infographics make information plain and concise by using eye-catching, captivating pictures. They’re also usually easier to digest and memorise compared to plain texts or articles.

There are many types of infographics that are commonly seen. Here are 8 of the most popular types:

• List infographics
• Statistical infographics
• How-to infographics
• Timeline infographics
• Comparison infographics
• Map and location infographics
• Flowchart infographics
• Process description infographics